The Green Deal for European Cinemas

28. September 2021, 3 to 4.30 pm, online via Zoom
A conference by the network of Creative Europe Desks MEDIA and Birgit Heidsiek, FFA Green Cinema Officer

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Climate protection in cinemas does not only take place on the screen!
At the  online conference The Green Deal for European Cinemas, cinema operators from various European countries present energy- and resource-saving solutions that pay off for both the box office and the climate. These include ventilation systems with heat recovery, solar power from the cinema roof, sustainable products at the concession counter, and waste reduction through reusable solutions.
The Green Deal for European Cinemas conference will provide an overview of legal requirements, possible solutions and best practices. Reducing consumption not only saves costs, but also makes sustainable measures more relevant when communicating with audiences.

The implementation and support of sustainable measures will be the topic of the subsequent discussion with representatives of Creative Europe MEDIA and cinemas from various European countries. The event will be moderated by Birgit Heidsiek, FFA Green Cinema Officer www.grü

The Green Deal for European Cinemas conference is organized by the network of Creative Europe Desks.

28 September 2021, 3 to 4.30 pm, online via Zoom
Registration via eventbrite.


PROGRAMME of the conference: The green deal for cinemas
3 pm
Welcome by Christiane Siemen, Creative Europe Desk HAMBURG
Introduction by Lucia Recalde, Head of Creative Europe MEDIA at the European Commission  

Introduction about Green Cinema by Birgit Heidsiek, FFA

3.15 - 3.45 pm
Panel discussion on the implementation of eco-friendly measures in the operation of cinemas 
Lauriane Bertrand, Creative Europe MEDIA, European Commission  
Paola Migliorini, Deputy Head of Unit, Sustainable Production, Products, and Consumption, DG Environment, European Commission  
Benjamin Dauhrer, CTO/CMO, Cinecitta, Nuernberg, Germany 

3.45 pm – 4 pm

4 pm
Regulation: Energy Performance of Buildings Directive (EPBD)/ Ecodesign Directive 
Best practice: Benjamin Dauhrer, CTO/CMO, Cinecitta, Nuernberg, Germany 

4.10 pm
Regulation: Renewable Energy Directive 
Best Practice: Natasha Padbury, Office and Sustainability Manager, Depot Cinema, Great Britain 

4.20 pm
Regulation: Circular Economy Action Plan: The New Directive on Single-Use Plastic Products 
Best Practice: Jasper Naaijkens, Cinecitta, Film Programmer, Tilburg, Netherlands  


The European Green Deal
The ambitious climate targets and the implementation of the European Green Deal have set a new climate and environmental policy course for Europe. In order to achieve the targeted climate neutrality in the EU by 2050, greenhouse gas emissions must be successively reduced.

The legal framework for this is already provided by numerous EU directives. The Energy Performance of Buildings Directive (EPBD) sets energy standards for buildings, while the Renewable Energies Directive aims to promote the use of renewable energies in the areas of electricity, heating, cooling and transport. Equally relevant for cinemas is the Ecodesign Directive, which aims at efficient energy and resource consumption and longer use of electrical equipment. In July 2021, the ban on certain single-use plastic products came into force, which is part of the Circular Economy Action Plan.