MUBI startet kostenloses Streaming für Filmstudent*innen

Nach einer Pilotphase mit der National Film and Television School (NFTS) öffnet MUBI das Programm für insgesamt 60.000 Student*innen weltweit, um europäische Filmen einem jungen Publikum näher zu bringen. Auch Lehrende von über 180 Filmschulen haben die Möglichkeit, sich zu registrieren.
Die Initiative ist eine Kooperation mit International Association of Film and Television Schools (CILECT). MUBI bietet darüber hinaus monatlich 30 Filme zum Ansehen und Downloaden als Abonnement an. Von vergessenen Geheimtipps bis zu den frischesten Festival-Hits, ob Kult-Klassiker oder preisgekrönte Meisterwerke, das Spektrum ist groß. Außerdem gibt es kleinere ausgewählte Sonderreihen zu Themen wie Double Features, Retrospektiven von einzelnen Filmemachernoder einem Fokus auf die großen Filmfestivals und weitere. MUBI will ein Online-Kino sein, "in dem du Autorenfilme entdecken, schauen und diskutieren kannst.ö In der MUBI Community haben Nutzer deshalb die Möglichkeit, die Filme zu bewerten, eine Kritik zu schreiben und zu diskutieren.
"Mit 'MUBI, Delivering European Cinema Globally' erschließen wir uns neue Zuschauergruppen in der EU und auch weltweit, so Kiri Inglis, MUBIs Marketing Manager im Gespräch mit Creative Europe Desk Hamburg. "Bereits in den ersten Wochen haben sich 15.000 Student*innen aus aller Welt angemeldet, das ist ein wundervolles Ergebnis".
Creative Europe Desk Hamburg hat die Macher von MUBI zu dieser neuen Initiative befragt:
Creative Europe Desk Hamburg: What is the intention behind this initaitive?
Kiri Inglis, Marketing Manager bei MUBI:
'MUBI, Delivering European Cinema Globally' is supporting new innovative marketing activities designed to reach new audiences, both in the EU, and globally. Our schools partnership with CILECT will reinforce our connection with student audiences and emerging filmmakers who are passionate about cinema. This initiative will automatically give a free MUBI subscription to 60,000 film students for the duration of their course.
The Schools Programme will expand access to MUBI's library of European films to students around the world.
Thanks to the support of Creative Europe, we are able to cultivate new audiences through our Schools Programme by expanded reach, increased engagement, and education of EU films, putting European cinema directly in the spotlight, by providing an online channel for a global audience.
How many students have already registered?
So far more than 15,000 students have signed up, globally in the first few weeks, which is a wonderful result, and we're hoping every film student will make use of our curated selection of cult, classic and award-winning films.
Which film schools in Germany do you work with?
We're currently working with 10 film schools across Germany (the full list can be found here )
How will you approach the teachers and students?
After launching the scheme with NFTS in the UK last year, we partnered with the Executive Director of CILECT, Stanislav Semerdjiev who has championed this initiative to his extensive network of teachers and students around the world. It's a wonderful way to speak to the next generation of filmmakers and provide this meaningful resource. So far the scheme has garnered some great press, including Variety, Independent and The Film Stage, so we have film schools reaching out to us weekly to join the scheme.
How long is the initiative running?
MUBI is available to students for the life of their course, which could be just 6 months, or over the course of an entire degree. We're hoping to keep growing the initiative for as long as possible.

Der Zugang für Filmstudenten: mubi.com

Der Zugang für alle anderen: mubi.com