MEDIA @ EFM

Creative Europe MEDIA @ EFM – Programm 

Selbstverständlich ist MEDIA auch in diesem Jahr auf der Berlinale vertreten – auf, hinter und neben der großen Leinwand. Besonders erfreulich: Mit No Good Men trägt auch der diesjährige Eröffnungsfilm das MEDIA Logo in seinen Credits. Der Film von Shahrbanoo Sadat erhielt im Förderjahr 2023 die Co-Development-Förderung. Hier gibt es einen kompakten Überblick über die MEDIA geförderten Filme auf der Berlinale.

Informationen zum Creative Europe Programm, konkreten Förderlinien oder geförderten Projekten erhalten Sie auf den nachfolgend gelisteten Veranstaltungen. Außerdem finden Sie uns jederzeit am MEDIA Stand im Erdgeschoss des Gropius Baus, wo wir oder unsere europäischen Kolleg:innen Ihre Fragen gerne beantworten.  

Freitag 13. Februar

• 12.00–13.00 Uhr | The MEDIA Carbon Calculator | Präsentation

📍 Creative Europe MEDIA Stand 

Samstag

• 14.45–16.00 Uhr | Creative Europe MEDIA: Lessons for the Future | Panel

📍 Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation

Sonntag 15. Februar 

• 14.00–15.30 Uhr | Dive into innovation projects funded by Creative Europe MEDIA | Showcase

📍 EFM Conference Lounge 

Präsentierte Projekte: 

- Digital agent  "Within this project, our consortium suggests the conceptualization and first implementation of a cross-sectoral, digitised, scalable and affordable management service for artists and technical personnel within the audio-visual and other creative sectors."

- Illumina Twin "Illumina Twin is a software solution for film production to improve the quality and efficiency of the workflow in virtual movie studios. In a classic virtual studio, the mapping of the light works like a semi-transparent mirror: the light shines from the virtual backdrop into the real set, yet the light from the real set is not continued into the virtual set. With IlluminaTwin, the semi-transparent mirror becomes a window that transmits light in both directions in real time. Our hardware agnostic tool will capture real lighting conditions on a film set and recreate them in real time on the LED wall."

- Unlock The Community 2: AI & Big Data Edition  "Mass marketing has failed. European film and live entertainment companies need to find more sustainable ways to drive revenue. We believe they need to build a community of fans and go 'direct-to-consumer'. Pioneered by great companies like A24, we want to productise such innovation to drive adoption, save jobs and spread European culture."

- Gamebook PIC Platform "The Gamebook PIC Platform is a web-based, AI-powered, data-driven platform to promote Intellectual and Cultural Property in the creative industries with Promotional Interactive Content (PIC). The platform targets users across creative sectors including book publishing, film, toys & games, museums, broadcasting, performing arts, and advertising. The project’s objective is to help these sectors grow their audiences and extend their traditional value chains with interactive Promotion-as-a-Service activities across all major digital platforms, social channels, and languages."

Montag 16. Februar 

• 10.00–11.00 Uhr | Networks of European Festivals Call 2026 | Infosession
• 11.00–11.40 Uhr | European Film Distribution Call 2026 | Infosession
• 11.40–12.00 Uhr | My Metastories | Showcase 
• 14.00–15.00 Uhr| Skills & Talents Development Call 2026 | Infosession 
• 15.00–15.20 Uhr | Want to work as an expert for Creative Europe MEDIA? | Infosession

📍 EFM Conference Lounge